Bell Soto : Best Cinematography Award at La Jolla Fashion FIlm Festival

I was invited to participate in La Jolla Film Festival on July 29th and 30th .
It was a great experience to meet with other directors from Spain , UK, Germany , Brasil etc. and to watch, on a big screen, films directed by Karl Lagerfeld, BruceWeber and fashion brands like Dior, Vogue, amongst many others.
It was also very refreshing that since Fashion Film is still a new format, people are more creative rather than competitive. It is inevitable that things will change in a matter of few seasons. I see an explosion of creators and marketing people going in the direction of moving image.
I had a great time at the festival, exchanging ideas and the new visions from the new generation of fashion filmmakers.

My film "Re-cycle" won Best Cinematography Award at the Festival.
I wanted to honor the movies that allowed us to have the vision of today and to directors , like Luchino Visconti, who inspired me since I was a kid and started to go to the Filmoteca de Lima in Peru.

In these times of technology, big budgets on production and the saturation of information through internet, sometimes frivolity takes form over substance.
I think emotion and narrative are key on a short film.
Finally i wanted to thank my team on this project, specially Jonas Kessler who is an incredible sensitive person and model, Stylist John Tan, Peter Hastorf, my editor who inspired me and taught me so much and Simon Schwarz, my producer, whose support has helped me to continue on the direction that I believe as an artist.