Sunday, December 19, 2010

Charles Devoe

With sadness I received the news about Charles. I had the pleasure to meet and work with him. Not only was he beautiful, but also a wonderful kind person. I remember when we did this film in New York 2 years ago, we had a massive audience checking the shooting and staring at him from the bushes in Central Park and screaming girls on the stairs of Bethesda fountain....and he would greet and smile to everyone. The filming was a bit dramatic and intimate but we laughed the whole time. Will always remember him with that big honest sweet smile.

Sunday, November 28, 2010

END Alexander McQueen SS11 film - V MAGAZINE

END from Bell Soto on Vimeo.

Here is a film i shot in London. The concept is "time" as we are always surrounded by time and it never ends. I wanted to create a cinematic feel of meeting of strangers on the street and some intrigue in the process. In this fashion film we are not trying to tell a whole story, but play create a mood. I wanted a casting based on character, and gave each model a moment as if part of a movie. We had a great time!

Film by Bell Soto for V magazine
Fashion Editor Kim Howells
Hair Ben Jones using Bumble and Bumble
Make up Thomas de Kluyver using Mac
Camera assistant Yohanna Akladious
Stylist assistants Reuben Esser and Daisy Newman
Make up assistant Helena Kastenssen
Danny @ Nevs
Sebastian @ Premier
Alex B @ D1
Felix @ Select
Richi @ Models1
Original music composed by Sam Murray & Tano Iozzi
Clothing Alexander McQueen S/S11
Special thanks :Aica, Bernice Brobbey, christophe Sanchez Vahle, Dounia Benjelloul, Jake Levy, Kate Krause, Lady Lucie, Robert Robinson, Ryan Frost
London 2010

Monday, November 15, 2010


Here is a story I shot in London featuring Marko and Andre
The inspiration is The Name of the Rose, it is a very open interpretation of that book, about the macabre vs the religious. The dye on the hands of Andre represents the poisoned ink on the sacred books
Photography Bell Soto
Style Santa Bevaqua
Make up Kim Ono
Models Marko Brozic / Andre Feulner at Premier
Shot in London

Monday, November 1, 2010


This is a film I did for 7thMAN featuring Laurie Belgrave. We shot on location in London, I wanted to give a sense of mystery and endless searching . It is a fashion film but i like a subtle a methaphore and narrative. The team was amazing we had a great day shooting this film.
Film by Bell Soto
Fashion Kenny Ho, Model : Laurie Belgrave @ Models1, Grooming : Salina Thind , Camera assistant : Johanna Akladious. London 2010

WOUND from Bell Soto on Vimeo.

Thursday, October 7, 2010


This is part of a shoot i did in London featuring Zander from Premier. Styled by Santa Bevaqua and make up by Philippe Miletto.
We were inspired in several influences , from cartoon to african motives and surf colors

Sunday, October 3, 2010


Here is a short film I shot with my friend Josh Button. We met a while ago and we always wanted to collaborate on a project together. We did a short film before but i am still in the process of editing. This film is more about images. He has a striking look which is not the typical fashion model. I wanted to portray a character that is more rock and transform into sleek. i love the idea of rain and water on the skin and depth of field. I think it adds mystery and sensuality.

7/21 from Bell Soto on Vimeo.

Saturday, September 25, 2010

Back to the blog!

I had been so busy with projects and finally decided to update my blog more often , so much to share. I moved to London 2 months ago and have been doing lots of creative work. I just went to the Burberry show last tuesday and my friends at V magazine asked me to shoot a film on Christopher Bailey new collection for Burberry. It was so much fun. The clothes are beautiful, and the models young and gorgeous. They played an Annie Lennox song at the show, I thought it was a great choice for the video as well. Enjoy!

Burberry SS 11 from Bell Soto on Vimeo.

Thursday, April 8, 2010


MARIOS from Bell Soto on Vimeo.

I shot this film as an homage to Gianni Versace. The model is Marios. He is so beautiful in person and great to work with. We wanted to work with a man rather than a fashion boy.
Style Timothy Reukauf / Grooming Riad Azar.